AAPOR Annual Conference: Building a quality non-probability panel
Join Peanut Labs at the 70th Annual AAPOR Conference in Hollywood, Florida. Learn what makes a non-probability panel a great quality panel.
View Article69% of US adults say that Cost Of Living is an important issue
It’s a guaranteed and completely unappreciated fact – prices always increase. For those of us who personally handle the bills, it’s difficult to not get frustrated when we see transit fares go up, gas...
View ArticleMRIA 2015 Annual Conference: Dropkicking 10 Big Data Myths
Dropkicking 10 Big Data Myths Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data but few have seen the data and worked with it themselves. And we all...
View ArticleHillary or Rand: Trusting the crowd with your vote
With 18 months left to go until the US presidential election, we are still waiting to hear who will raise their hand to be an official candidate. At this early stage, when so much can change so...
View ArticleMRA Annual Conference: Data quality in surveys from non-English speakers
We've created many data quality techniques to identify people who are deliberately providing poor quality data. But what happens when these techniques eliminate non-English speakers who have valid...
View ArticleA new age of mobile first
Just a few short years ago, designing a grid for a survey wasn’t too complicated. Write five or six items, make sure half of them were reverse keyed, create a scale of 5 to 7 points, and off you went....
View ArticleIIeX Atlanta: Ask the Experts: Personal Brand Building in this Digital Age
Whether it's a logo, a tagline, or a person, a brand is anything that separates one thing from another e—that separates one thing from another. Branding is important not only on a business-level but...
View ArticleAre you REALLY going to use those survey results?
A few days ago, I spoke to a client who had just finished running a three day event for hundreds of participants. We discussed launching a post-event survey to evaluate each component of the event...
View ArticleThe Best Tweets of #IIeX Atlanta
Tweets can be great for many reasons. They might reveal an interesting insight, share a fun joke, present a new meme to the world, show a great picture, recall heart warming memories, or just make you...
View Article5 ways to turn a really boring survey into a less boring innovative survey
Let’s face it, sometimes the most appropriate methodology to solve your research problem is not eye-tracking or brain wave scanning or focus groups or communities, but rather a plain, ordinary survey....
View ArticleHow do your statistics boss you around?
I’m a big fan of statistics. Other than being fun to play with and fun to illustrate, they serve a lot of important tasks for researchers. They can quickly identify which of 500 comparisons is...
View ArticleHow many charts and tables should you put in a conference presentation?
I've seen both sides of the spectrum. At some conferences, presenters put massive charts and tables on nearly every single slide. At others, the slides are most images with minimal text.
View ArticleIs your data mullock?
I'm sure you've said it at least a few times - my data is mullock! In the survey world, we've become much attuned to the quality of data and take great pride in all the techniques we've developed to...
View ArticleAre you a sample wizard or wannabe?
Sampling is not always as easy as it seems! Take this short quiz to find out how well you know your stuff!
View ArticleA Quick Summary of the European Survey Research Association Conference 2015
Iceland was my first exposure to ESRA and their conferences. For those us of familiar with marketing research conference, it was a very different animal! Although ESRA wants to bring together...
View ArticleWhat can academics learn from market researchers?
Having just attended the European Survey Research Association (ESRA) conference, my brain is now full of many important learnings and ideas for future research. While many of those ideas fall into the...
View ArticleData Analysis in a Nutshell with Jeffrey Henning
Every great questionnaire deserves a great analysis. Listen to Jeffrey Henning, President of Researchscape International, and Annie Pettit, Chief Research Officer at Peanut Labs, discuss important tips...
View ArticleWhich research method is biased?
At conferences, some of the more popular discussion topics include evaluating the bias that is created by using online research panels. It is an intriguing and extremely important research topic that...
View ArticleWhen is it okay to use a non-probability sample?
True probability samples of large-scale human populations are essentially impossible to achieve as there exists no perfectly complete and unduplicated list of every person in a country, let alone a...
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